Clean water.

$399

Three-year warranty.

Same water.

$299

Three-year warranty.

TITAN sells a $399 water filter. IRONCLAD sells one for $299. They cut prices, hire each other’s engineers, sue, recall faulty parts, and keep trying. John Park leaves to start FREEHAND. Its first filter costs $49. The drawings are free.

Years later, John’s grandson fills a second glass and slides it across the table. “One for you.”

Clean water.

Same water.

“One for you.”

Would you still make it if someone else might make a better one?

“Can I help?”

These companies don’t exist.